Canberra, get ready for a sweet treat! 🍦🤤
A local gelato bar is offering free gelato for a year to the person who helps them find a new name!
Spilt Milk gelato bar in Dickson is more than just a dessert spot; it's a hub of community spirit and happiness. Omer Siddiq, the owner, believes that he's not just selling gelato, but moments of joy and satisfaction. And now, he wants to rebrand to reflect this unique connection with the Canberra community.
But here's where it gets interesting: Omer is asking locals to suggest a new name! He wants a name that showcases the gelato bar's commitment to the community and its independent ownership. It's a chance for Canberrans to leave their mark on this beloved local business.
Omer's generosity doesn't stop at gelato. He's been actively involved in community events, donating ice cream, raising funds for charities, and collaborating with local businesses. This rebranding is an extension of his vision to create a stronger bond with the people of Canberra.
The current name, Spilt Milk, has caused some confusion with a popular music festival. So, a new name is not just a creative challenge but a practical necessity!
The winner of this naming contest will receive a free 1.5-liter tub of gelato every week for a year. That's a sweet deal for any gelato lover! Omer believes it's a fun way to engage the community and create a lasting memory for the winner.
As the gelato bar looks to the future, Omer plans to strengthen local connections with businesses, suppliers, and community groups. He's confident that the product will remain exceptional, but with an even stronger community focus.
So, Canberrans, here's your chance to get creative and be part of this delicious journey. Head over to Spilt Milk's Instagram, and who knows, you might just be the one saying, "I named that gelato bar!"
Do you think involving the community in rebranding is a smart move? Or should businesses stick to professional consultants? Let us know in the comments!
Photo credits: Spilt Milk Bar Dickson, Lucy Ridge.
